SEO aka search engine optimisation is the process of optimising a website so that it shows up on page 1 of Search engines such as Google. Ever since the inception of search engines, Online marketers have exploited the search engines algorithms so that they can rank on page 1. This forces Google and the search engines to constantly update their search algorithms, such as panda, hummingbird,etc.
Multi Page Websites
Previously 1 page websites with thin content was sufficient to rank in search engines. Now Google is smart enough to filter out and even obliterate those 1 page websites. It is rare to find 1 page websites rank on page 1 of Google anymore. So bear this in mind that for a website to rank, it must have at least a few related pages. The more page it has, the more Google will consider it to rank it high. These one page websites used to be good landing page for Singapore marketers or even lead generation Singapore experts, but they do not work well now especially in competitive niches.
Quality PR Links
Gone are the days when you can use some automatic software to fire backlinks to your website to get it to rank. If you do this, be sure that Google will hunt your website down and take you out. It is not worth it for your Singapore business website to get penalized because of this. Quality and high PR links from guest posting, Press release, social media accounts and profiles are still working today. They can be used effectively and successfully to pass link juice to your website and subsequently boost your website ranking.
On page optimisation
On page SEO is the tweaking and improving of the given website so that google ranks it on page 1. H1 tags, titles should contain the keyword. The content on page should have the keywords and variations of the keywords. So for example the keyword “SEO for dummies” will have variations such as dummy guide for SEO, SEO dummy, Guides for SEO dummy, SEO guidebook for beginners etc. The domain of the URL will also contribute towards the ranking for the website. What is working now are partial EMDs (exact match domains). For more information on on page and off page SEO, check out this video by seo singapore expert.
If your Singapore business website has many social signals, it is going to rank better as well. Facebook, youtube, twitter, etc can contribute to your ranking factors but not necessarily help your page rank directly. If there are many social media accounts that link to your website and there are lots of engagement on from the social media sites, your website will definitely be favoured by Google.
There are many Singapore SEO companies and experts out there who can help your Website rank better in search engines. Just do a quick search and find one that can meet your requirements. Here is one example of an SEO company that might be able to help you, Lighthouse Integrated Solutions SEO. A high ranking website for your business or blog can work wonders to your bottomline. So don’t underestimate the power of doing SEO for your website.